Marketing Communications Specialist - Santa Teresa, NM/Osceola, WI

Location
Osceola, WI Santa Teresa, NM
Reports To
National Sales Manager
Classification
Full-Time
Department
Marketing

DUTIES and RESPONSIBILITIES:

· Develops and implements the Brand strategy as defined by organization; includes tradeshow graphics, booth design and web content for go to Market in US while staying within corporate guidelines

· Work closely with internal teams to develop the marketing strategy for new and existing products for US market segments

· Develop advertising, promotions, lead generation, and other programs designed to create awareness and generate sales

· Responsible to develop and deliver marketing communication strategies; oversees the implementation of the strategy including advertising (both digital and print), trade shows, press releases and internal communication, etc. Coordinate joint opportunities with Lemo US (LEUS)

· Manage social media presence and direct programs to improve social media reputation and recognition

· Manage social media presence and direct programs to improve social media reputation and recognition

· Manage Northwire Website and update as needed to maintain fresh content. Monitor SEO position and provide quarterly reports from Google analytics.

· Plan and develop tradeshow participation with Marketing Management and Sales

· Prepare and maintain a detailed budget for Marketing Communication spending; reviews monthly actual to budget reports received from Finance and Marcom

· Work closely with the Sales team to enable them to meet their objectives by providing them with appropriate materials and presentations

· Guide day to day Marcom activities and adheres to budget

· Travel required

· Other duties as assigned

 

QUALIFICATIONS

· Bachelor degree in Marketing or Communications required

· (4) to (5) years related experience; electronics market and/or interconnect required

· Excellent technical writing and communication skills, Graphic Design

· Ability to work independently and with all levels of management

· Strong organizational, problem-solving and analytical skills; able to manage multiple priorities and work flow

· Demonstrated ability to work in a team environment

· Working knowledge of Microsoft Office products, Adobe Creative Suite (Photoshop, InDesign, Illustrator), Website CMS (Drupal Preferred), Email Marketing Campaigns (e.g. MailChimp, Constant Contact), Salesforce CRM

 

PHYSICAL JOB DESCRIPTION

Working Conditions: Must be able to sit in front of a computer, stand, and greet customers for long periods of time. Walk bend and lift up to 40lbs.

Equipment Used: Computers and office equipment

Essential Physical qualifications: Sitting for prolonged time; travel

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