OSCEOLA, Wis. - October 2, 2009 - Northwire, Inc. has added the Endurance line of cable assemblies for vision system applications to NorthwireDirect®, its e-commerce Web site for ordering off-the-shelf, factory-direct cable, cable assemblies and connectors.

The new Endurance products available at NorthwireDirect are extended length/extended life MVC-800 FireWire IEEE 1394, suitable for up to 7 meters (23 feet), GEV-1000 GigE, CCXC Analog Camera, Camera Link® and Camera Link PoCL Cable Assemblies.

Endurance Vision Cable Assemblies are engineered with the industry's first industrial-grade, dual over-mold connectors for enhanced strength and performance. All Endurance cables are tested for high-flex life and have exceeded 10 million cycles on Northwire's standardized flex test protocol for tick-tock bending and rolling/torsion flex. Many have exceeded 20 million test cycles. Endurance Vision Cable Assemblies provide ultrareliable interconnectivity in motion and vision system applications.

Northwire introduced NorthwireDirect in spring 2008 as a convenience for end users, contractors and distributors who want high-grade electrical cable quickly from the secure Web site of a reputable company.

Northwire cables use the company's exclusive elastomer jacketing material, making them ideal for rugged industrial and outdoor applications that require abrasion resistance, flame retardance, high- and low-temperature stability, sunlight/UV resistance, water resistance and weld-flash resistance. All Northwire cable is certified as RoHS compliant.

For information about Northwire's standardized flex test protocol, visit www.northwire.com/flx.

NorthwireDirect (www.northwiredirect.com/quick) accepts major credit cards, debit cards and PayPal. No minimum order is required. 

Northwire, Inc., based in Osceola, Wis., is an industry leader in the design and manufacture of technical and retractile cables for diverse applications such as: industrial networking, alternative energy, medical, machine vision, architectural lighting and more. Northwire has manufacturing facilities in Wisconsin and New Mexico, USA, with sales offices in Jiangsu Province, China, and The Netherlands. Northwire is a member of the RIA (Robotics Industries Association), AIA (Automated Imaging Association), EMVA (European Machine Vision Association), JIIA (Japan Industrial Imaging Association), CMES (Chinese Mechanical Engineering Society), Fieldbus Foundation, ODVA (Open DeviceNet Vendor Association), PTO (Profibus Trade Organization) and MCAA (Measurement Control and Automation Association), among others.